"You gotta try your luck
at least once a day,
because you could be going around
lucky all day
and not even know it."
Jimmy Dean

It's Tuesday night,

and there's a chill in the air
that comes with Autumn.

This week is an anniversary for me.
Many years back,
I started working in corporate finance.

I had been working with a dating service.
and decided I wanted to go into finance.

This was a strange choice for me
because I was never into finance.
Ever.

I always thought it was too dry.
The dating service
was really emotional
Finance seemed like
it had zero emotion

But I felt I could learn new things in finance.

It was like a switch went off
and that was my new direction.

Let's see,
no previous experience in finance - check!
Not a fan of finance - check!
Last thing I ever thought I'd do - check!

Perfect! Let's go into finance.

"Nothing reduces
the odds against you
like ignoring them."
Robert Brault

I looked in the NY Times
and saw a job
that looked great for me.

I knew marketing and sales,
they were open
to training me in their field.

I called up and left a message.
No reply.

I left a message
every day for a week.
No reply.

My friends
were all freaking out:
"you're ruining your chances!"
Too. Damn. Bad.

Then they took down the ad,
I left a message saying if the person
they hired didn't work out, call me.
No reply.

So I then left a message with them
every single day for 3 weeks
which brought me
to 1 solid month of messages.

No reply all the way until the end.
And everyone I know chiming in
telling me how people
don't like the hard sell,
how I guaranteed they'll never call,
why can't I just accept the fact
that they're not interested and move on, etc.

After a month, I got a call
from the Vice President apologizing
for not getting back to me.

He gave me some lame reason
why he didn't call.
Doesn't matter.
He invited me in for an interview.

I'm still working with them many years later.

Did I risk them saying
"Don't ever call here again!"
Absolutely. It was worth it.

If this were about chemotherapy
for a relative you loved dearly
and the first doctor
never returned your calls,
what would you do?

Shrug your shoulders and give up?
No you wouldn't.

You'd be pounding the door,
hitting the phones,
whatever you had to do
to get that doctor helping your relative.

When my dog got sick,
I wrote 200 vets online
and got the head of
vet pharmacology at a college
to give me some medical advice.

Most of the vets told me to get lost.
Too. Damn. Bad. My dog was dying.
Tune out everything
but why you're doing it.

It's not a hard sell - it's a hard belief.
If people don't feel that belief from you
with every fiber of your being,
prepare to be ignored.

Caring is a huge
competitive advantage.

This has nothing to do with
whether you're an extrovert
or whether you're shy.

There's lots of shy people
who love something or someone
with such a thunderous passion
it can wipe mountains off the Earth.

The passion is there.
It's your job to keep it alive.

And when you get your chance,
take advantage of it.

More to come,
Robert Gibson
www.RobertMarketingHelp.com